Dangerous Content Marketing: It’s a fine line between disruptive and disturbing

Dangerous content marketing seems almost laughable. After all, "sticks and stones may break my bones, but words can never hurt me," right? Wrong. Words can be incredibly powerful - 58% of consumers trust editorial content (source). But unlike editorial content published by newspapers and reputable journalism outlets, there is no code of ethics for blogging. **It's funny I was writing this … [Read more...]

The Bad and The Ugly of User Generated Content

Earlier this week we explore "The Good" of user generated content efforts.  Today we're taking a look at "The Bad and The Ugly" to complete our user generated content trifecta. The Bad American Eagle American Eagle User generated contentAE's Rock Your Walk was a good attempt at user generated content, but it just hasn't been well executed. Lets start with the map they use. Apparently … [Read more...]

User Generated Content: The Good

User generated content is a wonderful way to get your audience engaged, learn more about your audience and gather new content.  Of course, when you're asking users to generate content, you always run the risk of things getting a bit... ugly. We took a look at some of the most memorable examples of user generated content and gathered our favorite examples of the good, the bad and the ugly. … [Read more...]

Content Types & Tactics Your Audience is Sick Of Seeing

Content marketing comes in all shapes and sizes, but some content types and tactics seem to be more popular than others. If you follow the same tactics as everyone else, your content will turn into social media white noise. We did an informal survey and found that the following content types and strategies were a source of annoyance for many. • Inspiring quotes This article titled … [Read more...]

Marketing Lessons From Vendors At BlogHer

Over 130 brands attended BlogHer '13, but the marketing lessons we're exploring today only come from a handful of brands.  Take note, that means others probably haven't caught on to these great ideas yet. A bit of background, the BlogHer conference is an event that brings together thousands of women bloggers every year.  The conference is seen as a great opportunity for brands to connect with … [Read more...]

How To Incorporate Holidays Into Your Content Strategy

Breaks in a conversation are disruptive.  That is one of the reasons holidays can be tricky for marketers to navigate - how can you pause for a holiday without interrupting the conversation? As Independence Day approaches it seems only appropriate that we share some of our  tips on how to  incorporate holidays into your content strategy. Tip 1. Be ready for holidays.  This may seem obvious, … [Read more...]

4 Ways To Find Evergreen Content Topics

The best content topics stand the test of time. There is no life cycle of content online, once a piece is published it stays there, competing for rankings & traffic, forever. Keeping in mind that IBM says 90% of the world's data has been created in the past 2 years, that is a lot of information for your content to be competing against. Every new piece that you publish not only has to … [Read more...]

13 Quotes From Writers To Inspire Your Content

When you're creating content day after day it can be hard to keep the creative juices flowing. We've gathered together some of our favorite quotes from writers that inspire us whenever writer's block hits. We hope these keep you as excited about the creative process as they do us. Quotes from writers on reading “It is what you read when you don’t have to that determines what you will be … [Read more...]

Why Content Marketers Should Read “A River Runs Through It”

Content marketers, write down these words on a Post-It and put it on your computer screen. "Half as long" There is a scene in the book-turned-movie "A River Runs Through It" in which the narrator's father teaches him to write. Not just how to write words, but the art of storytelling. The narrator brings his father his work and each time the father makes editorial notes and then hands it … [Read more...]

Why We Don’t Use Industry Specific Writers

Recently there have been a lot of questions about the use of industry specific writers to help with content creation. At Concentric Content Marketing, we don't use industry specific writers in-house. This is a strategic decision that we've made for a few different reasons and I'd like to take a moment to talk a bit about that decision. First, no one knows your business better than you … [Read more...]