Editorial Calendar Solutions

When selecting a tool to build and maintain your editorial calendar there are a few things to take into account.  First, do you have a team collaborating on this calendar? If not, a good old-fashioned spreadsheet is a great options. If you are sharing the calendar with a team, does everyone need to edit the calendar?  If you have multiple people working on a calendar, an app would be a good … [Read more...]

Free Tools You Can Use To Beat Writer’s Block

There are 3 tools that I use every time I have writer's block and need to come up with a new content idea: Keyword list Google Trends Title Generators Here is how I put these simple, free tools to work. Keyword List A keyword list is my go-to tool for content ideas.  It is the launching point of any new content. A standard keyword list is a good place to start, if you don't have … [Read more...]

[TEMPLATES] Get Content Ideas From Sales & Customer Service

One of my favorite places to get content ideas is the sales and customer service teams. These guys spend all day talking with current and potential customers.  They have their fingers on the pulse of what is happening with your audience. In particular, the questions that these guys hear are the key to your audience's challenges. If you can get these teams to keep track of the questions they … [Read more...]

Tools To Help You Calculate ROI of Your Content Marketing

If you need to calculate ROI, there is a simple formula you can follow: Total Revenue - Total Expenses = Return on Investment But when it comes to content marketing, it can be difficult to tie your work directly to revenue numbers.  That is why we've gathered the best tools on the web to help you demonstrate return, share your insights, and plan your marketing budget. Calculate Your … [Read more...]

Top Blogging Tools

Having the right tools in place makes any job faster and more efficient, that's why I'm sharing my top blogging tools.  These help me create better content, find the right words, and stay focused on the task at hand. Here are the top blogging tools I use every time I write a post: Wordpress - Like millions of others, our blog is built on Wordpress.  Of all the platforms our team has tried, … [Read more...]

5 Free Tools to Find Out Who Your Audience Follows

One of the best ways to stay in touch with changes in your industry is to keep track of who your audience follows on social media. Think of your audience as your own crew of trend spotters.  They are already seeking out the latest names and experts in your industry, so there is no need for you to duplicate the work - just pay attention to who they follow. These are some of our favorite tools … [Read more...]