Free Tools You Can Use To Beat Writer’s Block

There are 3 tools that I use every time I have writer's block and need to come up with a new content idea: Keyword list Google Trends Title Generators Here is how I put these simple, free tools to work. Keyword List A keyword list is my go-to tool for content ideas.  It is the launching point of any new content. A standard keyword list is a good place to start, if you don't have … [Read more...]

How to Create A Keyword List: A Step-by-Step Guide

A keyword list is a list of words that you want to target with your marketing. You may be targeting these words so that you show up on search result pages when someone searches for this keyword, or the list may be words you want to use in your marketing because they resonate with your audience. No matter what the ultimate goal of your keyword list, it is an important tool to have on … [Read more...]

Best Research Tools To Understand Your Audience

We've talked about why audience research is so important, now let's check out the research tools that can save you time and effort. Remember, when researching your audience you want to answer the 5 W's: Who, What, When, Where, and Why. Who... are they following? are they interacting with? What... are they talking about? are they asking questions about? When... are they talking (time of … [Read more...]

[TEMPLATES] Get Content Ideas From Sales & Customer Service

One of my favorite places to get content ideas is the sales and customer service teams. These guys spend all day talking with current and potential customers.  They have their fingers on the pulse of what is happening with your audience. In particular, the questions that these guys hear are the key to your audience's challenges. If you can get these teams to keep track of the questions they … [Read more...]