Content Strategy Session

The 2.5 hour content strategy session is designed specifically for brands and individuals getting started with online marketing. It is crafted to give you an opportunity to work with a marketing professional and build an easy-to-follow marketing strategy that can be executed by you or your team. Our 2.5 hour strategy session is designed to help you establish marketing goals, understand your … [Read more...]

Marketing With Near Field Communication: Why QR codes didn’t work

Near Field Communication, or NFC, is changing the way we receive information, which means it is changing the way we market. When QR codes emerged, marketers were excited for the prospect of turning stand-alone interactions, like billboards, magazine ads or a brochure, into a opportunity to interact with a potential customer.  But then there was the pesky fact that someone had to download a QR … [Read more...]

Facebook Advertising Ruling Could Have Broad Implications

Facebook advertising could be facing a serious change in the way organizations approach their platform.  A ruling earlier this week by the Advertising Standards Board in Australia has stated that the content on an organization's Facebook page amounts to advertising - including content posted by members of the public. This means that any organization with a Facebook page would be required to … [Read more...]

Facebook’s New Ad Options

Earlier today I was on BuzzFeed, checking out the live Shiba Inu cam (seriously, how can you resist?) when I noticed something odd about one of the sponsored posts.  It had a "Share" Facebook button on the ad.  Facebook's new ad iteration is here. When you click on the button, you get a window that allows you to share that ad on Facebook.  This is the first time that Facebook has integrated to … [Read more...]

So.cl

Microsoft's foray into social popped into my inbox this afternoon.  Based on the video, So.cl looks like an alternative to Google+, framed around Bing, it allows you to share your search with others, hold video chats, and other social activities (i.e. activity feeds, sharing etc. etc.). Only problem?  There already seem to be some glitches.  So.cl came to me via invite, but when I tried to log … [Read more...]

Facebook Advertising – Why I think GM acted too swiftly

Advertising on Facebook is an interesting animal.  Most people have gotten comfortable with online advertising in certain forms - Google Adwords, banner ads etc.  But advertising on social media is a new beast and not many people know how to handle it. Take GM for example.  Yesterday General Motors announced that they were pulling their ads from Facebook (yes, just a few days before Facebook's … [Read more...]

Say “Thank You” In Your Own Way

This may be the most brilliant way to say thank you that I have ever seen, and it's all about jorts (jean shorts for those of you not up on your latest fashion mashups). This guy Eric's brother-in-law, Jay, has cancer.  They started a fundraiser on GiveForward to raise money for his out-of-pocket medical expenses. That's when this amazingness happened:  JORTS 4 JAY. Eric thanks his donors … [Read more...]

Google+

Wanna be in my inner circle? Google+ is getting lots of buzz (yes that is an underhanded reference to Google Buzz) and I'm excited to have been snuck into the party by the bouncer.  Well maybe not literally, but apparently there IS a way to get people in without having an invite, and if you're nice I might show you how. Either way, I'm in and have to admit it has its charms.   Google+ is … [Read more...]