These offerings are best for an organization that is known for its industry expertise but struggles to tap into internal knowledge and translate those insights into usable content.
Organizations have a wealth of untapped knowledge at their disposal. Content discovery and creation projects are an opportunity to uncover those troves of knowledge and creating a process for getting that information in front of your audience.
During our content discovery projects, the Concentric Content Marketing team will assess internal assets like the knowledge and insights of an organization’s team members.
We then craft a strategy to gather and distill this knowledge into content that can be shared both internally and externally to grow the organization’s reputation as a subject matter expert.
But we know that even with a well-executed discovery process, content creation can be time consuming.
That is why we focus on helping organizations not only build a strategy around their content efforts, but also make sure that content is created.
After the discovery phase, we begin content creation. Examples of content formats include:
- Blog posts
- Website copy
- Press releases
- Landing pages
- Social media content (including tweets, posts and images)
The Concentric Content Marketing team will teach your team members to utilize internal assets during content creation and develop a discovery process that fits your team’s needs.
For more information and a complimentary content assessment and recommendations please contact us today.
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