Content Images – the big picture

Content image examplesAn image helps tell your story.  But one of the most important things to keep in mind when it comes to content creation is the distribution channel.

Where will people be seeing your image?  On their phone?  In a newsletter among dozens of other images?  On a content aggregation site where it is fighting for screen space?

When we pick images for our content, we are viewing them as stand-alone pictures.  But it is important for marketers to keep in mind  that your image might not be viewed on its own. (Tweet this)

When selecting an image, take a step back and think, how will this stand up (or stand out) against dozens of other pictures?

Take a look at some of the examples below and consider the items circled in red, which would your eye be drawn to?

Content example

Content example

 

 

 

 

 

 

 

 

 

From my observations there are a few things to keep in mind when selecting an image.

1. Simple is better.  The details will get lost on smaller screens and when viewed alongside other images.  Keep it simple and your message is more likely to be conveyed.

 

2. Be cautious when using photos of faces.  Sometimes a photo of a person’s face can work in your favor, sometimes it can work against you.  If the person is making an interesting expression, or doing something out of the ordinary, it can work.  If it is a headshot, it might not be as compelling to viewers.

3. Colors matter.  A crisp, white background to a photo will help draw the eye in a sea of images, as will bright, bold colors.  But as with anything, use in moderation, remember people will be viewing this image on your blog as well so be careful that colors aren’t too abrasive.

Alright, lets hear it marketers, what are your tips for making your image stand out?

 

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