There are 3 tools that I use every time I have writer’s block and need to come up with a new content idea:
Here is how I put these simple, free tools to work.
A keyword list is my go-to tool for content ideas. It is the launching point of any new content.
A standard keyword list is a good place to start, if you don’t have one of these here is a step-by-step guide to creating a keyword list.
I prefer to take my keywords one step farther and create separate keyword lists for different types of keywords. My lists include the following:
- Industry Problem Keywords (Ex. writer’s block, demonstrating ROI)
- Industry Role Keywords (Ex. content marketer, CMO)
- Service/Product Keywords (Ex. copywriting, content strategy)
Having separate keyword lists lets me easily grab situation-specific keywords to use within a blog title.
Google Trends provides you with a dashboard view of general searches, as well as allowing you to drill down into trends around your target keywords.
I find this helpful for a few reasons. One, you can keep an eye on whether your keywords are becoming more or less popular. That’s always helpful when you’re planning a keyword strategy.
If you’re looking to write a topical post, there is no better place to find topics.
The Top Charts section is even better as it drills down into top searches in categories like Beauty Questions and How Tos.
Can’t come up with a good topic for your content? Just check out the most searched questions in your industry.
I’ve discussed the pros and cons of title generators in the past, and I still stand by my belief that they are great for kicking writer’s block but you should avoid depending on them.
Here are some of my favorites for coming up with new ideas:
Again, this is where your keyword lists come into play. Having a list of target keywords handy makes it that much easier to quickly generate a bunch of new titles.
These are the 3 tools I always return to when I’m faced with writer’s block. What about you? If you have a favorite tool, share it in the comments below – our team is always looking for new ways to get creative!
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