The average commute is 25.5 minutes (source: U.S. Census). That’s just the right amount of time to catch up on world news, check out your social media, or accomplish a few marketing tasks.
Being a good marketer requires that you stay in touch with your audience and your industry. Your daily commute is a perfect opportunity to check to-dos off your list.
If you commute by public transportation:
You may be stuck standing on the bus, but if you’ve got one free hand you can still tackle some marketing tasks.
- Read surveys to find your audience. These few minutes at the beginning and end of every day can let you catch up on the latest research into your industry and audience.
- Research your audience by reviewing your RSS feeds. This is where that “ongoing” daily research comes into play.
- Curate content. Find fresh, quality content and share it with your audience.
- Share your latest content on social media sites. Check on how your content is doing and share new items across your social accounts.
- Find new people to follow. Here are a few of our favorite ways to find out who your audience follows.
If your commute requires the use of your hands (driving, cycling):
You can still get stuff done even if you need your work to be hands-free.
- Keep on top of trends by listening to industry podcasts. You can find some great ones to listen to in the iTunes store or Google Play.
- Have a day of creating content head? Get inspired by listening to these creative podcasts.
- Fill your editorial calendar by coming up with content topic ideas. Check out our post on content ideation for strategies on how to brainstorm new content ideas.
1. First, set up a label in your Reminders App tagged “Evernote”.
3. You can now take notes on the go with Siri. Simply say “Siri create a note labeled Evernote that says ‘blah blah blah’”. It will now show up directly in Evernote.
These are just a few strategies for using your commute to manage your to-do list, any ideas to add? Share them in the comments and we’ll add them to our list.
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