Marketing Data and Instinct: How to use data without losing your instinct

Proof has always been the tough part for marketers.  How can you prove that a marketing campaign is working?  How can you prove that your idea for a campaign will be successful?  Tapping into digital marketing data would seem to be a logical answer. But now, a new study by the Corporate Executive Board (CEB) suggests that even with the advent of digital marketing data, Google analytics and the … [Read more...]