There are certain personal skills that align with different professions.
A news reporter must be inquisitive in order to get to the heart of a story. To be able to break down a computer system into its parts and find the source of a problem, an IT Director must be analytical.
When it comes to marketing, there are some core skill sets that all the greats have in common.
Here are the top 10 personal skills of great content marketers:
1. Curiosity – You have to understand and research your audience to be an effective content marketer. You have to be curious to do research effectively. Great marketers never stop asking questions.
2. Empathy – To communicate with your audience you have not only understand your audience through research but you have to empathize with them. Great marketers can put themselves in their audience’s shoes. By doing so they understand and share their audience’s feelings and can communicate in a genuine way.
3. Honesty – Your audience won’t listen to you or work with you if they don’t trust you. See: Brian Williams. To earn their trust you must be honest and transparent with them.
4. Conscientiousness – You’ve worked hard to earn your audience’s trust by being honest and empathetic. To keep that trust a marketer must be conscientious and take responsibility for their actions. Could a tweet be hurtful to someone? Don’t send it. Could the blog post you consider to be funny be seen as rude? Don’t publish it.
5. Organization – Managing editorial calendars, staying on deadline, and coordinating content distribution requires serious organizational skills. But if you aren’t naturally organized, there are plenty of great tools out there to help you fake it until you make it.
6. Creativity – Being creative is a critical skill for a content marketer. On a regular basis you must be able to come up with new ideas for topics. Additionally you may have to create your content as well. Whether you’re a writer, an artist, or a videographer, you must be creative to be an effective marketer.
7. Punctuality – Meeting deadlines is an important part of content marketing. Being punctual means you adhere to your editorial calendar. But it is also important when creating content. Lets say you have set up an interview with an industry thought leader for your company blog. If you’re running 10 minutes late, you’ve already started off on the wrong foot.
8. Adaptability – People and technology are both constantly changing. Great content marketers keep up with changes in their audience and the platforms they use.
9. Communication – Well, yeah. It may seem a bit obvious but great marketers know how to communicate. That doesn’t always mean they are great at public speaking, or can write brilliant prose. Communication comes in different forms, but the best marketers know how to communicate and can translate that into the preferred format/platform of their audience.
10. Analytical – Why did your last post get 500 views? What does the drop in conversions mean? In order to create effective content, a marketer must be able to analyze data and build a testable hypothesis.
What personal skills do you think ever content marketer needs? Share them in the comments below!
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