When To Use Infographics

When to use infographicsInfographics are a great tool for sharing and explaining data – but they are reaching a frenzied pitch now, with data visualizations popping up from every corner of the internet.

Which begs the question – are all of these graphics necessary?

Probably not – but this illustrates the importance of understanding your information and understanding the best way to deliver that content to your audience.

To help you determine when to use infographics we put together this quick checklist.

 

If you’re wondering if you should create an infographic, take a moment and ask yourself:

√ Is there data?
  • Good infographics have lots of data and the graphic itself helps illustrate the points that the data is making.   What is contentWhich is more compelling, saying 8 out of 10 or viewing this image? 
  • But data isn’t enough – there needs to be enough data, and of a compelling nature to make the graphic effective.  Does the data have statistical significance?  If not, an infographic is premature.
√ Is it difficult to understand the information in written form?
  • Infographics are brilliant for communicating data that is harder to digest in written form.  This is the reason why charts and tables are a better way to show data than simply writing out the numerical data of a study.
  • Numbers aren’t the only time infographics help simplify the story – it can also help when discussing chronology.  Building a timeline can create a visual reference for time and history – visual resumes are a great example of this in use.
√ How many infographics have we used so far?
  • Don’t become a broken record – keep things interesting for your audience by mixing up the medium you use to communicate content.  If you’ve done dozens of infographics in the past, try something new.
  • If infographics are the only method used to communicate content, it may be time to evaluate whether other content forms are being avoided.
√ Does our audience like infographics?
  • Most likely this is something that will need to be measured over time to be able to answer this question, but I would recommend paying attention to reaction to any infographics used.  What is the reaction?  Are they getting shared and more importantly – WHO is sharing them?  If content is being shared but is missing to target audience, it isn’t achieving the goal of connecting with a target audience.

Wondering if your organization should use an infographic?   Contact us today for a free one-page evaluation of your content and a recommendation on when to use infographics.

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